008-Family to Fortune: Raegan Moya-Jones’ Journey Through Life and Business
In this captivating episode, we're joined by Raegan Moya-Jones, an inspiring entrepreneur and the mind behind the renowned brand Aden and Anais. This episode offers a fascinating glimpse into Raegan's life, her resilience in the face of challenges, and her valuable insights on business, private equity, and staying true to one's roots. It's a journey of reinvention and inspiration for entrepreneurs and anyone facing life's unexpected twists. Get ready to embark on a journey through the different chapters of Raegan's life, from her 30s as a new mother to her 40s as a successful business owner, and the profound changes she faced in her 50s.
Raegan opens up about her experiences in her 30s when motherhood became the central theme of her life. Family takes the spotlight in this segment, underscoring the importance of those precious early years. Moving into her 40s, Raegan divulges the challenges and her burning passion for her business, revealing how it became a driving force during this period. In her 50s, a dramatic turning point occurred in Raegan's life. She shares her emotional journey, including personal and professional upheavals, as she was fired from her own company. This segment unfolds the powerful story of transformation from a woman who, despite having a family and a thriving business, found herself struggling to find joy.
Raegan delves into her encounters with the intricate world of private equity. From incredible success to overwhelming challenges, she's seen it all. Raegan highlights the tendencies of private equity firms, often seeking control and not always fulfilling promises. These candid revelations give listeners an inside look into the sometimes opaque world of private equity.
In the PR and Large Brands section, Raegan reflects on the importance of staying true to her brand's roots. She offers a glimpse into her experiences dealing with the 'Big Guys' who often promise more than they deliver.
The importance of playing the "long game" in business is discussed. Raegan shares her tried and tested strategies for long-term success, revealing the secrets of her business achievements. She emphasizes the value of having a PR team from the very beginning in a new business venture, and how this has contributed to her ventures' success. Maintaining a personal connection with customers is another key aspect of Raegan's success. She explains how it affects a brand's identity and why it's crucial in the age of impersonal transactions.
Raegan opens up about her collaboration with a boutique PR company, Godfrey Social, and the reasons she stuck with them despite offers from larger firms. Godfrey Social is owned by co-host Kristina Godfrey and they remain best friends today although Raegan lives back in Australia with her family.
Raegan discusses her unfiltered approach in writing her book, calling out individuals and companies. She explains how this connects to the themes of private equity and her personal journey, including the freedom to speak her mind without contractual constraints.
Raegan's entrepreneurial spirit shines as she reveals her plans to create a podcast for fellow entrepreneurs. She explains what drives her in this endeavor and what listeners can expect from her upcoming podcast, offering a platform to share experiences, advice, and stories.
She also touches on the impact of her book, with people reaching out to share similar experiences with private equity. This continued outreach underscores the importance of the issues Raegan is addressing.
Raegan’s book is still available for purchase on Amazon. The book provides unfiltered insights into her journey, calling out individuals and companies, and sharing her unique perspective.
Purchase it here:
Hardcover: https://amzn.to/3tSJvh0
Audiobook: https://amzn.to/3s5ocIBn